What’s hot in supplements for 2025? Discover the top trends!
Pet Health Trends Up
The popularity of pet supplements continues to climb as pet owners become more aware of the importance of holistic health for their furry companions. Pets are being treated like family members more than ever before, with supplements now a key component of daily wellness routines in many households. These supplements address a wide range of needs, targeting everything from joint health to stress relief to healthy skin. Additionally, many devoted animal lovers are also turning to trusted supplement brands to maintain quality of life and support long-term health in their aging pets. (If this sounds like you, check out a science-supported line of animal health products.)
Brains Need a Break
In today’s fast-paced world, many of us are feeling the pressure of constant demands. The result? People are turning to adaptogens–like ashwagandha, rhodiola, and ginseng–to help the body and mind adapt to stress in a healthy way. And as people are becoming more aware of how brain health is linked to daily nutrition, consumers are showing an increased interest in how certain plant compounds, like bacopa, can impact focus, support healthy memory and overall cognitive function. Supplements targeting stress support and brain health are becoming increasingly popular among everyone from college students to the elderly.^ Learn more about powerful nutrients for your brain!*
Weight Management Sees Gains††
While the pursuit of effective weight management is nothing new, more people are seeking safe and sustainable solutions to achieve their long-term health goals. This is leading consumers to purchase more supplements touting metabolism, blood sugar†, and weight management benefits. The impact of social media and influencer endorsements has also fueled the popularity of weight and metabolism supplements, making more consumers willing to purchase products in the hopes of achieving their personal ideal body image. While a healthy diet and lifestyle are always vital to reaching these specific health goals, there are trusted metabolic and weight management formulas that can help.*††
Beauty Comes from Within
As the awareness of the link between nutrition and outward appearance increases, so does the popularity of “beauty-boosting” supplements for everything hair, skin, and nail-related. Again, social media influencers are largely responsible for this popular movement. As celebrities and other online trendsetters share their encouraging experiences with nutrients like biotin, millet seed oil, silica, and healthy fatty omegas, consumers are clicking through and “adding to cart” more than ever before. Look for the beauty supplements to energize hair growth, nourish thinning hair, or moisturize your skin from head to toe that we offer.*
Immune Health Never Goes Out of Style
With rising healthcare costs, preventative care has never been more important. And as consumers place a greater emphasis on being proactive in their mind and body wellness, dietary supplements targeting immune health will continue to rise. Currently trending are some of the nutrient essentials, like vitamins C and D, popular immune-supporting mineral zinc, and lesser known, but powerful nutrients like quercetin. Also, because of advancements in science and technology regarding nutrient absorption, the effectiveness of immune supplements could also grow. Many companies are incorporating safe and effective absorption enhancers into their formulas to ensure the active ingredients can be more readily utilized by the body. Check out some powerful immune products, and learn about an absorption enhancer making certain nutrients more bioavailable.*‡